NO HEAD OF HAIR IS THE SAME.
FIND A PRODUCT THAT FITS.

Styling products fall into two categories:
Fixative and Pliable.
Fixative products are gels and sprays that dry or set to a finish. This means your hair will stay in place all day. Ideal for the guy who doesn’t want to think about their hair once they’ve styled it.

Pliable products like pomades, waxes and pastes, do not set. Meaning they will provide hold and control, but leave the hair moveable and touchable. These products are the way to go If you want to re-style during the day or jus
want to avoid a really hard product finish.

HAIR NECESSITIES.
SHAMPOO AND CONDITION.

Start with a good quality Daily Shampoo. These are formulated to cleanse excess oil from your hair and scalp and also remove styling product without stripping or

drying out your hair. Therefore you can shampoo several times a day without an adverse effect on your hair and scalp.

Then there’s the part most guys skip. Men often think they don’t need a conditioner for their hair. But you can’t forget about your scalp! Conditioners work to tone, soothe, and moisturize this section of skin - especially important for guys with a dry, irritated, or flaky scalp.

THE RIGHT STYLE FOR THINNING HAIR

Thinning hair requires a specific approach when it comes to styling product. Stay away from gels and other high shine products. They tend to group hairs together, which expose the thinning areas and give the appearance that there is less hair than there really is.

Pliable products are key here. American Crew’s Fiber and Tea Tree Defining Paste help to thicken the appearance of hair. Their matte, no-shine finish gives a thicker appearance to the hair hiding your revealing scalp.

LOOK RESTED, EVEN IF YOU AREN'T

The skin under your eye is the thinnest skin on your body, and it is also the only skin on your body that cannot moisturize itself. Normal facial moisturizers won’t do much for puffy, dark eyes and they may even cause further irritation.

Problem? Not if you keep it maintained. Eye-specific creams and treatments help combat unsightly under-eyes. They generally include anti-inflammatories that reduce puffiness. Many also have anit-aging technology to reduce lines, smooth out fine lines, and even brighten the skin’s texture. Technique is key here. It is imperative to use a light touch to apply product under the eye. This skin is extremely thin and lacks elasticity, so it’s easily stretched, which can add to the problem. It may seem awkward at first, but apply the product with either your ring or pinky finger. Start on the outer corner of the eye and lightly apply the product moving toward the inner eye to achieve rested results.

DEEPER CLEAN, BETTER SKIN.

If you’re debating the difference between a “scrub” or an “exfoliator” – don’t. They’re the same thing. Both contain different types of micro-granules or finely ground plant materials to remove dead skin and deep-down impurities. They make your skin look and feel smoother by revealing healthy, new skin cells.

There are different scrubs available for different uses. Some are specifically designed for use on the whole body, while others are solely for your face or body. Facial scrubs

are built for the sensitive skin on your face. They are a great Pre-Shave tool because they remove dead skin cells and also lift the whiskers from the hair follicle for a closer shave, reducing the chance of in-grown hairs.
Body scrubs, however, tend to have more exfoliating action than facial scrubs and should not be used on the face, unless formulated for both face and body.

FACIAL CLEANSER FOR EVERY MAN

Almost all face cleansers are formulated according to skin type. Dry, sensitive, oily and normal are basic skin types. The label or product description will tell you what skin type the cleanser is made for. Some face cleansers are even designed for All Skin Types, which may be your best bet if you can’t decide your skin type.

STAY YOUNGER LOOKING, LONGER

Anti-aging skin care is one of the fastest growing areas in the industry. As we age, our skin loses essential vitamins and anti-oxidants that can now be replaced with natural ingredients yielded from recent technology and research. Phytomer Homme offers excellent anti-aging products like Age Maitrisse and Facial Protect. Phytomer uses Energizing Marine Concentrate, a highly concentrated algae extract that is a powerful anti-oxidant. This technology increases the production of energy in skin cells to stimulate vital functions: renewal, protein synthesis and anti-oxidant power.

DIFFERENT SOAP FOR DIFFERENT SKIN

No bar of soap is made equal – and it’s done that way on purpose. The skin on your body is not all the same. Facial skin is thinner and more sensitive than the rest of our body, not to mention it takes constant abuse from shaving. Facial bar soaps are formulated to be less harsh, and more moisturizing. Body bar soaps are generally more alkaline, which gives them a stronger cleansing ability. Working great for the thicker, more durable skin found on the rest of your body – but is too harsh for your sensitive facial skin.